Establishing authority on a specific topic through relevant, quality content.
Topical Authority refers to creating a strong, trustworthy presence around a specific topic by publishing relevant, high-quality content. Establishing authority on a topic can significantly improve your search engine rankings for related terms.
For example, if you have a health blog and want to be seen as an authority on nutrition, regularly publish well-researched articles on diets, healthy recipes, and nutritional tips. Also, collaborate with experts in the field and get links from high-authority websites. Building topical authority not only improves your SEO, but also increases trust and loyalty from your audience.