Optimizing for specific features on search results pages.
SERP Features Optimization focuses on optimizing your content to take advantage of special features on search results pages (SERPs), such as featured snippets, image carousels, knowledge panels, and more. These features can significantly improve your site's visibility and CTR.
For example, if you notice that featured snippets are common for your target keywords, you can structure your content in a question-and-answer format to increase the chances of being selected. Using structured data and following SEO best practices can help you optimize your content for these features, thereby improving your presence in the SERPs.
