Improve a website's ability to be crawled and indexed by search engines.
Indexability Optimization ensures that all important pages on your website can be crawled and indexed by search engines. This involves reviewing and fixing issues such as broken links, incorrect redirects, and robots.txt issues.
To improve indexability, first use tools such as Google Search Console to identify crawling issues. Make sure your robots.txt file isn't blocking important pages and that sitemaps are up to date and submitted to Google.
It's also important to review your internal linking structure to ensure that all important pages are accessible from other parts of your site. Use internal links to guide search engines through your content, ensuring that they don't miss any important pages.
For example, if certain pages on your site aren't being indexed, it may be due to internal linking structure issues or incorrect settings in your robots.txt file. Identifying and fixing these issues will ensure that your content is available in search results and improve your SEO.
