Google Analytics Insights are detailed data and analysis provided by Google Analytics that help you understand user behavior on your website. These insights include metrics such as number of visitors, visit duration, bounce rates, page views, and conversions.
By using Google Analytics, you can segment this data to gain more precise insights into different user groups, such as new visitors versus returning visitors, or mobile users versus desktop users. This allows you to adjust your content and marketing strategy to better meet the needs of your audience.
For example, if you find that a large portion of your traffic is coming from mobile devices but these users have a high bounce rate, it may be a sign that your site is not optimized for mobile. With this information, you can prioritize improving the mobile experience to better retain these visitors.
