Brand Image

Brand image is the perception of a brand in the minds of customers, based on their experiences and interactions with it. Unlike brand identity, which is created by the company, brand image is how customers actually view the brand. Positive brand image strengthens customer loyalty, while a negative one can harm a brand’s reputation and sales.

Factors Influencing Brand Image:

1. Customer Experience: Positive interactions lead to a favorable image, while negative experiences can tarnish it.
2. Public Perception: How the brand is perceived through advertising, social media, and public relations impacts its image.
3. Product Quality: High-quality products reinforce a positive image, while poor quality can damage customer trust.
4. Social Responsibility: Brands perceived as socially and environmentally responsible often enjoy a stronger image.

Case Example:

A luxury car brand known for quality and elegance can cultivate a brand image associated with sophistication and status. Consistent messaging and high-quality products reinforce this perception among customers.

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