Bot Traffic Analysis involves identifying and analyzing the traffic generated by bots on your website. Not all traffic is generated by humans; a significant portion comes from bots, which can be both beneficial and harmful. Good bots include those used by search engines to index your site, while bad bots can include malicious scripts designed to perform fraudulent activities.
Analyzing bot traffic helps you understand how much of your site's traffic is not coming from human users and how these bots are affecting your site's performance. Tools like Google Analytics, Botify, and Sucuri can help you identify and categorize bot traffic.
For example, if you notice a sudden spike in traffic, but don't see a corresponding increase in user interactions (such as conversions or time on site), you may be receiving bot traffic. By analyzing this traffic, you can identify whether it's good bots, such as Googlebot, or bad bots, such as content scrapers.
If you find that a large portion of your traffic is coming from malicious bots, you could take steps such as implementing CAPTCHAs, blocking suspicious IP addresses, and using bot protection services to mitigate their impact.
