Banner Ad

A banner ad is a type of online advertisement displayed at the top or side of a web page, often in the form of an image or animation. Banner ads are commonly used to increase brand awareness, generate leads, or drive traffic to a website. They typically feature compelling visuals and a clear call-to-action (CTA) to engage users.

Key Features of Banner Ads:

1. Visual Appeal: Engaging visuals capture users’ attention, making banner ads an effective branding tool.
2. Wide Reach: Placing banner ads on popular sites increases exposure to a large audience.
3. Flexible Pricing Options: Advertisers can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) models.
4. Customizable Formats: Banner ads can include static images, animations, or interactive elements.

Case Example:

An online bookstore might place banner ads on popular literary websites, displaying a promotional banner for a new book release. This placement reaches a targeted audience likely interested in books, increasing the chances of engagement.

For more tips on designing effective banner ads, check out our Glossary or explore our Tutorials for practical insights on ad design