Accelerated Mobile Pages (AMP) is a technology developed by Google to improve the loading speed of web pages on mobile devices. The goal of AMP is to provide a faster and smoother user experience by significantly reducing the loading time of web pages, which can improve SEO and increase user retention.
AMP pages are built using an open-source framework that enables the creation of pages optimized for speed. They use stripped-down HTML (AMP HTML), restricted JavaScript (AMP JS), and a content delivery network (AMP CDN) to load content almost instantly.
One of the main advantages of AMP is its positive impact on SEO. Google favors fast-loading pages, and AMP pages are often featured in a special section of mobile search results, which can increase site visibility and traffic. Additionally, AMP pages can improve user experience by reducing bounce rate and increasing time spent on site.
For example, if you have a news site and decide to implement AMP, your articles could load much faster on mobile devices, which improves the user experience and potentially increases traffic and conversions. An AMP page URL might look like this: https://www.example.com/article/amp.
To implement AMP on your website, you can follow these steps:
- Create AMP versions of your pages: This involves creating pages in AMP HTML format and making sure they meet AMP specifications.
- Add canonical and AMP link tags: On the original page, include a link to the AMP version and vice versa.
- Validate AMP pages: Use the AMP validation tool to make sure your pages meet standards.
- Publish and test: Publish AMP pages and test their performance on mobile devices.
AMP pages are especially useful for news sites, blogs, e-commerce stores, and any site that wants to improve loading speed on mobile devices and offer a better user experience.
